Alcohol Advertising Essay - 1140 Words

Alcohol Advertising Millions of Americans suffers from the effects of alcohol and drug abuse. It can shatter lives, brake families, and to rob people of their dreams for the future. Once alcoholism or drug addiction begins, an individuals problems not only dont go away, but their mental well being as well as physical ability continues to diminish from the immediate and long-term adverse effects from the drugs and alcohol abuse. Is it really true that advertising increases alcohol consumption, which increases alcohol abuse? No it is not. No solid evidence from either scientific research or practical experience that this theory of advertising is correct was identified. The United States Department of Health and Human Services in its†¦show more content†¦This is how young people view them. If one treats beverage alcohol as a dangerous substance to be avoided and not even advertised, he or she inadvertently can raise it up from the ordinary into the range of the powerful, the tantalizing, and the d esirable Big Deal. (Hanson, 1997). In so doing, we slip into the familiar, failed pattern of demonizing the substance of alcohol rather than discouraging irresponsible behavior. Alcohol addiction is a very serious and life threatening illness. Everything can get ruined in ones life. The life cycle of alcohol addiction begins with a problem, discomfort or some for of emotional or physical pain a person is experiencing and becomes difficult to deal with. At some point alcohol or drug enters the picture and provides a temporary, synthetic relief, and for a moment it seems to act as a solution to the problem. Alcohol addiction can be overcome and the individual can return to leading a happy, healthy, productive and responsible life once again. Often people drink during social occasions; it tends to loosen inhibitors. Unfortunately, the recklessness often is the result of excessive drinking and is a leading cause of serious injuries and accidental deaths. In addition, alcohol is the most common cause of preventable birth defects that include fatal alcohol syndrome. The effects of alcohol abuse can be short term and long term. Short- term effects of alcohol use include: alteredShow MoreRelatedAlcohol Marketing and Advertising25059 Words   |  101 PagesAlcohol Marketing and Advertising A Report to Congress September 2003 Federal Trade Commission, 2003 Timothy J. Muris Chairman Mozelle W. Thompson Commissioner Orson Swindle Commissioner Thomas B. Leary Commissioner Pamela Jones Harbour Commissioner Report Contributors Janet M. Evans, Bureau of Consumer Protection, Division of Advertising Practices Jill F. Dash, Bureau of Consumer Protection, Division of Advertising Practices Neil Blickman, Bureau of Consumer Protection, Division ofRead More alcohol and advertising Essay627 Words   |  3 Pages Alcohol and Advertising Throughout the history of television, viewers have raised many questions about alcohol advertising. Does advertising influence alcohol consumption? Does it has an impact on alcohol abuse or alcohol related disease and death? How is advertising affecting us? The goal of this essay is to collect evidence, both theoretical and empirical, that would address the question of whether advertising affects in any measurable manner alcohol consumption and mortality from alcoholism andRead MoreStereotypes in Alcohol Advertising to Teenagers3305 Words   |  14 PagesStereotypes in Alcohol Advertising to Teenagers 1. Gender Messages in Alcohol Advertising Stereotypes refer to standardize and simplified conception of groups, based on some prior assumptions. 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Essay1089 Words   |  5 PagesLinzay Workman Advanced Composition Rose Bunch Paper 3: Literature Review Alcohol Advertising: The Cause of Underage Drinking? The question, Is alcohol advertising the cause of underage drinking? seems to flow through the minds of many American families. The answer to the question largely depends upon the families view on drinking in general. Some homes encourage drinking every once in a while, for social purposes; while others condemn it all together. The topic is very controversialRead More Alcohol Advertising: The Cause of Underage Drinking? Essay example1079 Words   |  5 Pages Alcohol Advertising: The Cause of Underage Drinking? nbsp;nbsp;nbsp;nbsp;nbsp;The question, â€Å"Is alcohol advertising the cause of underage drinking?† seems to flow through the minds of many American families. The answer to the question largely depends upon the families view on drinking in general. Some homes encourage drinking every once in a while, for social purposes; while others condemn it all together. The topic is very controversial with several factors weighing in such as religionRead MoreWhy Advertising Alcohol Is Destroying Public Well Being1897 Words   |  8 PagesVanwormer C.P. Reading Writing 6 May 2016 Why Advertising Alcohol Is Destroying Public Well-Being When I was nine years old, I remember seeing the most delectable, mouthwatering commercial on television. It was for beer. Growing up in a family that did not drink, I never thought beer could look so appetizing. The beverage was everywhere I looked—except for in my own fridge. Not only adults, but kids and teens everywhere are being bombarded with alcohol advertisements. Many of these youths choose toRead MoreTobacco Advertising Is Illegal but Alcohol Is Not. Is This Hypocritical?3161 Words   |  13 PagesCOMM 3P14 – Media Industries Tobacco Advertising is Illegal, but Advertising for Alcohol is not, Is This Hypocritical? Rebecca Stewart 4574927 Russell Johnston Seminar 3 November 11, 2012 Advertisements are a vital part of any company’s marketing strategy, and are used to inform or persuade an audience about a certain product or service. In fact, North American companies are among the world’s highest advertisers (Boone et al., 2010, 502). Today, an average consumer is exposed to hundredsRead MoreAlcohol Advertising Essay1672 Words   |  7 PagesAlcohol Advertising Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their productsRead MoreEssay on Alcohol Advertising1655 Words   |  7 PagesAlcohol Advertising Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products